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We field questions every day about our paywall – why we require a paid subscription to read our content. We’re only writing about high school basketball. How can we expect someone to pay to read it? We’ve spent, and continue to spend, valuable time examining our model, trying to determine the best way to best serve the high school basketball community with a high quality media outlet. Through that examination, we’ve been able to come to a few conclusions.

A few truths…

There’s a void in the comprehensive coverage of high school basketball.

Everyone covers the top 1% of prospects – future pros and 5-star recruits. While those players drive the most clicks, they are not representative of the majority of high school players in America.

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The long, slow decline of newspaper circulation due to loss of ad revenue has been well documented. But thorough, well-written coverage comes from great contributors, and great contributors require compensation

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